Digital Shadow Office Penn Farm Industrial Estate, New Road, Swindon SN54HF, UK

Online Marketing Services to Give Your Startup a Brand Boost

Digital Marketing trends in 2019

Google Broad Core algorithm update
Google Broad Core algorithm update

On Monday, June 3rd, 2019, Google checked a premiere: a new update was announced just one day before on Twitter. This is the first time that Google announces an algorithm update in advance. June 2019 Core Update is the second major update this year after the famous Florida 2.0 in March, which has had a significant impact and has led to major changes in positioning certain websites in Google searches.

What it did, what changes it brought and how it affects SEO

Although the algorithm was announced the day before it was launched, and despite the fact that Google’s official Twitter information appeared in real-time on the launch day, it does not mean that the impact on SERPs will be immediately visible. Why? Because this update must first be implemented in Google’s physically located locations in different locations around the world. According to Google’s official Twitter releases, it will take a few days for the update of the search algorithm to be fully implemented and will have concrete effects.

By June 2nd, 2019, the announcement of an update before being rolled by Google was completely unheard of. But two days ago, not only had a new update been announced (an update that would indeed affect page indexing), but also its name was revealed: the June 2019 Core Update. Before today, Google announced these updates only after they were implemented.

Google Core Update 2019 Twitter
Google Core Update 2019 Twitter

Danny Sullivan, who is currently acting as Google Search Liaison, explained the reason behind the decision to announce this update before it becomes active. It seems that Google wants to take a pro-active attitude in distributing this kind of information in advance. This decision was made after analyzing the behavior of marketers and SEO specialists around the world, their concerns and the questions that arise after each major update. That’s why Google wants the audience to be ready in advance, avoiding confusion and worries.

Google Broad Core Update 2019 Twitter Post
Google Broad Core Update 2019 Twitter Post

What is a Google Core Update and what is its impact on indexing?

Core Update is an update that does not focus on specific features of a site or search / query. In his case, the changes are more subtle, with the update mostly dealing with fine elements within the algorithm.
What can you do if you have fallen into the search rankings after such an update?

Last year, Google provided some vital information about Core Update. It seems that website owners can not fix some errors so they regain their position in the ranking. There are, therefore, no specific errors that can be corrected or resolved. What Webmasters and Search Engine Marketing agencies can do in return is to provide visitors with quality content, unique content. Then, you have to follow Google’s recommendations to climb the rankings, reading as much as possible about how to do it right. Only through in-depth study and, of course, by resorting to industry specialists, website owners will understand how Google reviews sites and how to improve the content of visitors.

Evolution of SEO campaigns monitored

Following this announcement on the Twitter social network, we’ve been staring at our customers’ SEO campaigns. Except for only two websites monitored, we did not notice any noticeable change in visibility, other than the usual light variations.
Client with unaffected positioning

 

On others, two – and only to them – have seen clear and quite significant increases, each on a niche with a strong competition.
Client increases positioning

Google SEO update 2019

We continue to monitor SEO campaigns to see the overall impact and build a relevant image based on possible wider change of positioning of customer websites for the keywords tracked, but at the moment, as seen in the above images, the trend seems be that where there are no spectacular increases or decreases in SERPs for most customers.

Also, in the Cognitive SEO app for UK there is a sudden change in the algorithm on 3 June 2019.

SEO App update

Update June 10:

A week later, after this Google algorithm update has been fully implemented and its effects have already stabilized, we can draw some conclusions.

The first is that it was an update that, at least for us and our customers, whose SEO is constantly monitored, has positively affected us. In most cases, even better and more spectacular results than we would have expected, given that it is not a major algorithm update.

Related Posts

Leave a comment