Facebook is one of the most important platforms for advertising and for building a brand on the internet today. No other social media platform has the level of influence and mass audience that Facebook has. So, if your business is looking to get ahead and to appeal to new customers online, Facebook offers the ideal place to start.
It enables you to reach huge numbers of people and the way in which Facebook targeting works makes it easy to ensure you’re paying to get your ads in front of the right people. When using Facebook to advertise your brand, its products or its services, you don’t need to take a scattershot approach to advertising.
But how far does £100 on Facebook take you? What can be achieved with that money if you spend it wisely and which other things matter most when it comes to building a social media audience with Facebook? Find out all that and more below.
Building a Social Media Audience
One of the most important aspects of using Facebook to your advantage as an advertiser is building an audience on the platform. This will make your advertising efforts more successful and you’ll increase engagement and social shares over time as well. Here are some of the most important aspects of building a social media audience on Facebook that you should understand.
Defining Your Target Audience
There’s a range of different categories that you can use to define your target audience on Facebook. You can look at things such as age, interests, location, gender and income level, as well as the devices they use to create a broad idea of what kind of audience you should be targeting. You can understand your current audience using these metrics and develop it from there.
A defined target audience allows you to create content and adverts that appeal to certain demographics and to people with particular interests. It also helps with the targeting process because you can ensure you pay for your adverts to be displayed to people of the right demographic profile based on your audience as it currently exists.
Choosing the Right Kind of Content
A part of your social media budget should be spent on creating the right kind of content. The right kind of content is the content that your audience finds appealing and that generates engagement a desire to share that content with other people they know. Visual content like images and infographics can be very engaging and easy for your audience to digest.
It’s also the case that many people prefer video content to written content these days. If you’re looking to create content that your audience wants to engage with, you should ensure it’s the right kind. Do some research and find out what kind of content your target audience prefers and then create content of that kind that they’ll find engaging, entertaining or informative.
Setting Goals and Monitoring Outcomes
It’s also a good idea to set goals as you aim to improve your approach to Facebook and grow an audience on the platform. Setting goals allows you to work towards specific ends, providing you with greater focus on the tasks at hand. You’ll know what you’re working towards and you can use them to keep you on track when things are at risk of getting derailed.
There are a couple of types of goals that should be set when you’re doing this. You should have a set of company-wide goals that are specific to your business and what it’s wider aims are. These, of course, will tie into what you’re trying to make happen on social media. But there should also be a set of social media-specific goals that you do your best to implement on Facebook.
Then there’s the task of monitoring success. You’ll know for sure that your efforts are taking your business in the right direction on Facebook if you start getting more followers, more likes and more engagements. You can also look at how revenue is growing from buyers who visit your store from Facebook.
How Far Does Spending £100 on Facebook Take You?
Spending £100 on Facebook can actually achieve a lot more than many people expect it to. Of course, that’s only possible if the money is spent on the right things and in the right way. If you run a business with less than 1000 followers on Facebook, what will that £100 do for you? If, for example, a car body repair shop or any kind of small business like that, boosting the right content with paid ads and selecting the right objective will form the early part of your strategy.
You can then carry out A/B testing to see how the advertising efforts perform and what they result in with regards to the outcomes your business is seeking. You can measure those outcomes using a cost per click, cost per engagement and/or cost per lead analysis. You can reach as many as 15,900 people with a £100 investment in Facebook advertising, which is more than many people anticipate.
This is equal to 3375 engagements, 14 comments and 6 shares. Those kinds of numbers are within reach if you take the right kind of approach to Facebook advertising. It’s more than possible and many businesses are missing out by either not making an effort to harness the power of Facebook or approaching it in completely the wrong way, but that doesn’t need to remain the case for a second longer. Make the most of the tips and advice outlined here if your small business needs to improve its approach to Facebook and advertising on the platform as soon as possible.
Now that you understand more about paying for advertisements on Facebook, you can start to take action and apply these concepts and ideas to your own business and its approach to Facebook. It’s a platform that you can’t afford to overlook for a second longer, so make the most of what you’ve learned here today.
At Digital Shadow, we’re experts in a wide range of efficient Facebook campaigns. Our social media marketing strategies use the latest techniques and follow the most up-to-date trends.
Interested? Get in touch!