We have already started enjoying our advent calendars, and so the countdown to Christmas has well and truly begun!
For business owners, this represents the perfect time to think about what you have done at your business this year and how you can exceed it in 2020. With that being said, in this blog post, we are going to take a look at some important tips and pieces of advice when it comes to running and marketing your company more effectively in 2020.
— Plan ahead
There is only one place to begin, and this is with planning ahead. This is why the time to think about 2020 is now. If you leave it until after the New Year celebrations you will already find yourself at a disadvantage in regards to the competition who have already considered how they are going to tackle 2020 at their business.
— Use a social media calendar
One of the best ways to make sure your business plans ahead is to use a social media marketing calendar and a content planner too. Such tools will enable you to manage your social media advertising and content marketing campaigns effectively. Most people recognise that one of the main points when it comes to effective online marketing is having a consistent brand image. You need to make sure you post content on a regular and continual basis. You will struggle to build a loyal and dedicated following on social media if you do not connect with people on a daily basis. This is why a social media calendar is so beneficial. You can aid this with the use of a social media scheduling service. This means that you will be able to schedule posts in advance, meaning you can still post on social media even if you are not at the computer at that exact time.
— Match offers with holidays and seasons throughout the entire year
It is also important to plan how you are going to make the most of seasonal offers throughout the entire year. This is imperative for both your PPC and search engine optimisation campaigns. You really can maximise your profit levels by carefully planning seasonal campaigns. All of the different sales and promotions that are going on at the moment are prime examples of this. After all, carefully planning sales and promotions around Black Friday is assured to pay dividends. Nevertheless, now is not the only time whereby seasonal deals and offers can be used. From Valentine’s Day to Easter; there are a lot of other significant events throughout the year. You also have public holidays and other occasions that can call for great seasonal offers as well.
— Work together with the marketing department to create and market products
In addition to the tips that have already been mentioned, it is important to make sure that there is a good relationship between yourself and the marketing department that creates campaigns for your products. Of course, marketing experts are indeed experts in what they do. However, they need to know and understand your business. They need to be able to convey the message you want to get across. The only way they are only going to be able to do this is by speaking with you regularly and having access to any vital data or information you have.
— Customer care
Last but not least, customer care is of paramount importance, and this is something that you should definitely prioritise throughout 2020. The best place to start with this is by assessing the data that is available to you. Nowadays, businesses have more data and information available to them than ever before. You can use this in order to make conclusions about your business, discovering what people do and do not like about your products and the customer journey they go on when attempting to purchase from you. This is powerful information that can be used to help you understand what you do right and where you go wrong. You can use this to improve your business and enhance your level of consumer care.
All in all, there is no denying that a new year represents plenty of new opportunities for businesses, and it is up to you to make the most of these opportunities. If you use the advice that has been provided in this guide, you can make sure that your company flourishes throughout the year ahead.
At Digital Shadow, we’re experts in helping businesses of all sizes and shapes. Our Search Engine Marketing team uses the latest strategies and follows the most up-to-date trends in order to deliver efficient and visible results.
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