Online Marketing & Advertising

A full package of online marketing services to give your startup a brand boost.

Getting your business off the ground can be tricky especially if you’re relatively new to the industry or don’t have much leverage to take advantage of. Start-up businesses have a high failure rate, but it’s usually because entrepreneurs and business owners aren’t taking advantage of the resources available to them.

Marketing your business is the only way to get your name, products and services out there to the public and digital marketing methods are constantly evolving, thus requiring an experienced marketing mindset in order to set yourself apart from the competition. By utilising the many different platforms available such as social media and video platforms, and also taking advantage of strategies such as content marketing and analytics research, it’s possible to create an online marketing campaign that is both affordable and highly effective for growing your company’s brand.

Designed for the Entire Spectrum of Businesses

Whether you’re a fresh startup in the early stages of planning or an experienced entrepreneur that is having trouble adapting to a new market, our wide range of services are suitable for businesses of all shapes and sizes. At Digital Shadow, our diverse portfolio shows that we’re able to work with not just brand new companies, but also well-established organisations that are looking for more ways to grow their brand online.

Social Media Management

Social media has become one of the largest and most effective platforms for businesses to grow their brand. Being able to reach an incredibly wide audience has many advantages, but it’s important to interact with users and respond to both feedback and criticism in order to improve engagement and connect with your audience. Doing so often requires a dedicated social media manager and that’s one of the many services that Digital Shadow offers.

Managing your social media accounts can be difficult and time-consuming which is why hiring a dedicated service to take care of it can help assist in your brand growth by allowing you to focus on other aspects of your business.

Content Marketing

Brand awareness is vital to the life and success of your business, but simply pushing your brand onto others through advertising isn’t the most effective way to raise awareness. Instead, it takes a smart mix of blog posts, production descriptions and social media interactions in order to grow your brand. This is where content marketing can make a huge difference.

Organic growth is important to businesses of all sizes and one way to encourage it is to use high-quality written content that both provides users with informative articles and also helps with your search engine optimisation.

Social Media Advertising

Digital Shadow also specialises in social media advertising for both B2B and B2C businesses on popular platforms such as LinkedIn and Facebook. Unlike social media management, advertising requires an entirely different set of digital marketing skills and is equally important. With such vast audiences on global platforms such as Facebook, it has become vital to create social media marketing campaigns that are capable of drawing in a wider audience and also help to convert leads into real sales.

Without the right assistance from an online marketing expert such as Digital Shadow, advertising on social media can be incredibly expensive and often wasteful if you don’t utilise the correct strategies. However, if done correctly, it can be one of the most cost-effective ways to bolster brand loyalty and also engage with your customers.

Corporate Video Services

Video content is being consumed at a much faster rate than before thanks to platforms such as YouTube being so dominant and even social media platforms like Twitter being more frequently used for video content. However, producing and editing videos is a tall order especially if you’re not used to editing software or common video production practices that can help you create exciting and interesting content.

Whether it’s short informative videos that are designed to explain how your product works to users or storytelling videos to help connect with your audience and explain the advantages of your products, there’s an endless amount of creativity that can go into each individual video. As specialists in online marketing, Digital Shadow understands the importance of video services and how they can greatly boost your brand across the internet.

PPC

PPC or pay-per-click marketing is one of the oldest models of internet marketing which allows advertisers to pay a fee every time their ads are clicked. This sounds simple enough, but there are a number of pitfalls that can prove to be cost-ineffective for your business if utilised incorrectly. PPC is essentially a way of buying visits to your site but without a proper strategy, it can be difficult to take full advantage of this advertising method.

Digital Shadow has been an expert in the industry of online marketing for several years and fully understands how to utilise PPC to create effective marketing campaigns that are both highly cost-effective and able to boost your brand image. While the basics of using PPC services such as Google Ads are simple to understand, Digital Shadow can offer in-depth services which will focus on factors such as keyword relevance, quality score and page quality in order to optimise your PPC campaigns.

Google Analytics

One of the most powerful online marketing tools available is Google Analytics. However, setting up an account and using it effectively in your campaign can be difficult especially if you’re a new startup that doesn’t have experience using the tool. Google Analytics can be a powerful aid to help you grow your brand and build up your marketing strategy from scratch, but there can be an overwhelming amount of data to process and without the right experience, it can seem like a lot of meaningless data with no value.

Our happy clients can vouch for us

During the past decade, we have delivered an impressive number of successful projects – from presentation websites to highly complex online shops and bespoke eCommerce solutions, as well as myriads of SEO tasks and online marketing campaigns – all of them GDPR-proof.

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