Our Cookies & Privacy policy

This privacy notice sets out when and how we use your personal information that we collect, and which you or others provide to us.

We are Digital Shadow and we operate under the following legal entity:

Company Name Company Location Registered Address
Digital Shadow Marketing Limited United Kingdom Penn Farm Industrial Estate, New Road, Swindon SN54HF.

This privacy notice is issued on behalf of Digital Shadow, so when we mention “Digital Shadow”, “we”, “us” or “our” in the privacy notice, we are referring to Digital Shadow Marketing Ltd., the company responsible for handling your personal information. You can also contact us to ask who the responsible company is over particular data sets at any time.

We have appointed a data protection officer. If you have any questions about this notice, or wish to exercise your legal rights, please contact our data protection officer at help@digital-shadow.com.


When you purchase our services

We collect: Your name, address, email address, phone number and payment details. Also the search keywords and other similar data you give to us which you ask us to monitor for you.
Our lawful basis: To enter into and perform the contract for the services you have purchased from us.
Who we share it with: Our company employees to be able to perform the requested tasks and to provide support. Our subcontractors who are involved in the services processes, such as payment providers, as well as credit reference agencies who we use to assess fraud, credit and/or security risks. We also use sub-contractors for data storage, and will share your information with law enforcement agencies if we are required to do this by law.

When you contact us via the contact form, phone or livechat for customer service purposes

We collect: Your name, contact details and the other details you provide to us via the system (contact form, phone etc.).
Our lawful basis: In accordance with the contract in place between us, or if you are not a customer, because of our legitimate interest to provide high quality customer service.
Who we share it with: Who we share this data with depends on what we have been discussing over our live chat, but it is usually limited to our company employees. We will let you know at the time we share your data if we will share it with anyone other than ourselves.

When you have expressed an interest in Digital Shadow

We collect: Information you provide to us, including your name, email address, postal address, telephone number and sector preferences. Where you are a business professional who is likely to be interested in our products and services, our data brokers provide us with your name, email address, job title and employer.
Our lawful basis: When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes. If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote the success of our business. You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at help@digital-shadow.com or, where relevant, by following the unsubscribe link shown in every marketing communication you receive from us. If you have opted out of our email marketing, you may still continue to see targeted ads on social media platforms. Please check the social media platforms for more details on how to opt out of seeing these ads.
Who we share it with: We may also share your personal information with our subcontractors who help us develop, maintain and operate the electronic marketing platforms.

To improve our website and lead generation

We collect: IP address, browser type, device type, referring website. How you interact with our website and whether you have interacted with us before.
Our lawful basis: Our legitimate interest to provide you with the best experience we can, and to ensure that our site is kept secure, except where we collect that information via cookies on our website and pixels in our emails which you have consented to.
Who we share it with: The service providers identified in our cookies policy.

If our business is sold

We collect: If Digital Shadow or the majority of its assets are acquired by somebody else, your personal information held by us will be transferred to the buyer.
Our lawful basis: We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the buyer of our business may not be able to provide services to you. In some circumstances we may also need to share your personal information if we are under a duty to disclose or share it to comply with a legal obligation.
Who we share it with:
The purchaser of our business and our professional advisors (such as lawyers and accountants).


Our site uses cookies and other similar technologies to distinguish you from other users of our website. This helps us to provide you with an optimised experience when you browse our website and it also allows us to improve our website. By continuing to browse the website, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer’s browser or hard drive if you provide your consent.

Where is my data stored?

We use third parties across the globe, including in the UK, EU and the US. Whenever we transfer your personal information outside of your home territory, we ensure it is protected in accordance with applicable data protection laws. We use the Standard Contractual Clauses to protect personal data transferred outside of the UK and/or the EU.

To keep this privacy policy as short and easy to understand as possible, we have not set out the specific circumstances when each of these protection measures we rely on are used. You can contact us at help@digital-shadow.com for the details as to how we protect specific transfer of your data.

How long do we retain your data for?

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting or legal requirements.

To determine the appropriate retention period for the other personal information we hold, we consider the amount, nature and sensitivity of the personal information, the risk of harm from unauthorised use or disclosure of your personal information, the reasons why we handle your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances (to understand digital trends and how people interact with our website) we may anonymise your personal data so that it can no longer be associated with you for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

What controls do I have over my data?

We are happy to grant everyone the controls below, irrespective of where they are in the world:

Request access to your data. Ask us for a copy of the data we hold about you and we will provide it, following applicable data protection laws.

Request correction of the data that we hold about you. Let us know and we will correct any incomplete or inaccurate information we hold about you.

Request erasure of your data. This enables you to ask us to delete or remove data where there is no good reason for us continuing to process it.

Object to processing of your data, such as the sharing of your data with third parties. If you are based in a territory that has specific laws covering rights to object or opt-out, such as California, the UK and the EU, then we will follow the processes set out in those applicable laws when handling your objection.

Request the restriction of processing of your data. This enables you to ask us to suspend the processing of data about you, for example if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your data to another party.

Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data we are handling, as well as why we are handling it. If you would like to exercise any of these rights, please contact us using the details at the bottom of this notice. You always have the right to lodge a complaint with us or the regulator for data protection in your country.

What about websites we link to?

Our website may connect you to different external websites. If you follow a link to any of these websites or use our services, please note that you have left our website and these third party websites have their own privacy policies.

We do not accept any responsibility or liability for these policies or websites. Please check their policies before you submit any personal information to these websites.

How do I contact you with feedback?

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our Data Protection Officer at help@digital-shadow.com.

This privacy policy was last updated on 03 June 2021.