Push marketing and pull marketing are two approaches to marketing that businesses can take. Traditionally, many companies have chosen a push model, but digital marketing has made a pull marketing model the logical option for tech SMEs everywhere.
Have you noticed the top of Google is getting crowded? The days of optimizing for the traditional 1-10 rankings are slowly being replaced with cutting edge methods and SEO tricks that aim for that miraculous Position Zero! In this guide, we’ll walk you through everything you need to know to take advantage of these new SEO features.
Search Engine Marketing is one of the most prominent forms of internet marketing. Businesses across the globe – and anyone with a website – heavily depend on it to spread the word and find web traffic.
At Digital Shadow, we’ve always coded our websites with the utmost care and elegance, using only the latest tools and following the most up-to-date design trends.
A few days ago, Google did something they’ve never done before: a new Core Update was announced on Twitter one day *before* it actually went live. The June 2019 Core Update is the second major update this year after the famous Florida 2.0 in March, which had a significant impact and led to major changes in SERPs.
If your company doesn’t have a corporate video or you don’t utilise video content to promote and sell products, have you thought about adding this medium to your marketing arsenal? If you’re toying with the idea of putting video content out there, here are some top tips to take on board.
You only have to look around you to see that mobile devices play an increasingly integral role in our modern lives. As a business owner or a marketing director, it’s crucial to ensure that you are able to tap into the trend of promoting your business on the go. If your website isn’t mobile-friendly in 2019, there’s every chance that you could lose out. If you’re looking to boost sales and increase profits, here are some tips to take advantage of the mobile market.
If your company is to become successful in today’s markets, you need to be online. For many, this is a given, but there are still some business owners who feel that the internet is not for them and that their customers want the personalised service they get when shopping in person. They couldn’t be farther from the truth.
In SEO there are many steps that can make a huge difference in terms of SERP rankings, but unfortunately these factors are constantly overlooked. These are […]
Over the course of 15 years, Linkedin has risen from small startup to a company at the forefront of business marketing. It’s no secret that anyone looking to get ahead in a competitive industry needs a personal Linkedin account.