Here's What We Do Better
We take SEO one step further than any other agency you met. We implement our optimisation techniques not only to the website content itself, but also to various other places and channels that grow your business: social media and off-site spaces.
For any online business, SEO is the key to success. You could have a great product and an incredible local marketing plan, but without being effective online, your website may not see the traffic it needs to build your online presence. For those of you who don’t know, SEO stands for Search Engine Optimisation and it is the art, (yes, I said art), of ensuring that your website ranks higher in the search engines and is the first website search engine users see when shopping online for products or services.
The role of the digital agency in SEO is to ensure that your site reaches the front page of the search engines and stays there. From creating an effective SEO strategy, to content writing and more, the digital agency works to make your business successful online.
You can rest assured – we know what we are doing. We have the best people focused on delivering results for your business. From website design, search engine optimisation and branding, to content creation, article writing and social media interaction, we are constantly working on growing, improving and maintaining the optimal pace for taking your business to the next level in the online environment.
An effective SEO strategy combines a wide range of services and offers the best results. Using specific keywords and phrases, digital agencies can build an SEO strategy that ensures results. Your site will rank higher, it will see more “hits” and you could see more conversions as a result. Think of it as having a lemonade stand in an empty neighborhood where nobody knows about it. Then, add SEO, and your lemonade stand is on the busiest street in the city with thousands of people seeing it every day.
A good digital agency will create award winning copy for your site that not only tells a story, but delivers a much-needed SEO boost. Keywords will be placed strategically throughout the content that will make your posts easier to find by the search engines and your customers. If instead of writing home painter, I wrote UK home painter, or more locally, Wiltshire home painter, throughout a post about home painters, customers seeking home painting services will find your post first and could click on your site.
Another way digital agencies can help your business succeed online is through adding clickable links throughout your website, marketing material and blog posts. These clickable links make it easy for potential customers to reach your site or a specific landing page. They will usually be highlighted so the customer will recognise them easier.
The people at Digital Shadow made us the most amazing website and took us to a whole new level up in the online presence. We highly recommend them!
Fantastic job on all levels: completely revamped our website, took us to the first page of Google and launched an artillery of email & social media campaigns that got us new customers.
The design process with Digital Shadow was very simple and a lot of fun – we are delighted with the results.