Results in just 3 months:
Leads
141 working historical leads and 88 leads successfully contacted and plotted in CRM.
Conversions
30% increase in website conversions.
Traffic
70% increase in website hits
Followers
Over 50% of online followers in senior/directorial positions
Social Media
12 pieces of industry-specific content shared across social media platforms
You can read more about the benefits of converting from push to pull marketing here.
When Demand Solutions Europe, a leading provider of configurable supply chain planning software and consultancy services, wanted to
attract more customers from across the UK and Europe, they turned to Digital Shadow for an inbound marketing solution which would deliver tangible results.
Intrusive outbound strategies like cold calling would be replaced with inbound customer-centric alternatives such as a programme of content focusing on industry challenges to engage and convert customers.
Delivered to a multitude of relevant industries via a dynamic web presence, this continual flow of new visual, video and written content would keep potential customers engaged for as long as needed, until conversion is realistically possible.
No pushy sales, no intrusive marketing to put off potential customers who aren’t ready to buy; just engaging, relevant and useful content from an industry leader with a range of fitting solutions.
The campaign had to be cost effective and deliver a fully demonstrable ROI. It had to start producing results quickly, but it needed to offer marketing longevity, not just be a flash in the pan.
We took the time to get to know Demand Solutions’ value proposition, their working style, strengths and areas of weakness. Only then could we devise a campaign that will assist in meeting their overall business growth objectives.
Armed with an in-depth knowledge of the business, we were able to present a proposal which was tailored to their needs, and importantly, the needs of their audience.
Furthermore, we developed a micro website focusing on problem-solving solutions rather than technology. This approach enabled us to target more specific key search terms, educating the customer on the benefits of working with Demand Solutions at the right point in the customer journey.
We built a website to reflect the new branding and configured it to enable us to closely monitor campaign activity, with visitors coming from LinkedIn to the microsite to read blog posts. Being able to see exactly which pages browsers interacted with, gave us a clear understanding of the information potential customers were looking for, which in turn allowed us to hone our content and
approach to better meet their needs.
With the required platforms in hand, we researched and created a range of engaging, solutions-focused written and visual content, exploring customer pains, market trends and case study style information.
A continual stream of relevant content shows potential customers that Demand Solutions is an active leader in its marketplace, with solutions and services which are proving useful and profitable to a range of different businesses.
“ Digital Shadow strategically evaluated our business and marketing requirements quickly and accurately, producing an online marketing campaign which positioned us as thought leaders and problem solvers across the breadth of our sector audiences.
“ Results were evident within the first few weeks and, importantly, the strategy is scalable to grow with the business. We have achieved more new and better qualified leads in the first three months than we did in the whole of last year.
“ Converting to pull marketing felt like a leap of faith, but Digital Shadow made the move hassle free and profitable.
Alex Young,
Sales and Marketing Director,
Demand Solutions
